Putting Safety First Visually communicating the importance of safety at the workplace Putting safety first PERSONALISING SAFETY CAMPAIGNS AT THE WORKPLACE. Safety is of the highest priority across all businesses, regardless of sector or type. The impact upon individuals, teams and companies can be immense, with direct consequences including life changing injuries, fatalities, unforeseen costs, project delays, reputation and company perception harm. Internal campaigns need to communicate the fundamental importance and relevance to individuals to follow safety practices and methodologies, encouraging it to become ‘forefront’ of mind as a positive sixth sense, embedded within corporate culture. Here are a few examples to show how we have helped some of our partners raise awareness and encourage engagement through various creative approaches that best fit their individual internal audiences. CHEVRON IS A GLOBAL OIL & GAS BUSINESS, ONE OF THE LARGEST IN THE WORLD, WITH AN OVERIDING FOCUS UPON MAINTAINING THE HIGHEST STANDARDS OF HEALTH & SAFETY. Chevron Develop a safety booklet for 14 languages and remain relatable to every community. MM created a global campaign to engage the multi-national teams of support workers to ensure that their understanding and adoption of safer working practices and the rationale behind it became second nature, not just compliance. We set about creating a universal language through illustrations and supported the visual imagery with punctuated facts and stats from previously analysed data to give the campaign an insightful edge. Whilst being frank about the consequences of safety, it also encouraged participants to engage in some of the self reflective activities reverting the importance of safety back to the individuals. The campaign avoided the cliché safety fatigued look and feel and instead used a softer tone, making content less dry and more appealing. The campaign accumulated to a final booklet with handout inserts and a series of best practise posters. Following the inception of the campaign, there was a company wide buy-in to the ‘safety at all costs approach’ by key workers and non-operational personnel, with a significant reduction in all incidents (which also mean cost reduction) and serious incidents falling well below previous years.. MAKING SAFETY STANDARDS ACCESSIBLE FOR WORKFORCE'S ON THE MOVE USING DIGITAL SOLUTIONS. McNicholas Interactive roads safety setup guide. McNicholas is an established engineering services provider to the UK’s utility sectors including telecommunications, gas, power, water, renewable energy and rail. Having been a trusted agency over several years following their re-brand, the McNicholas team approached us to provide an alternative solution to the traditional print site setup pack. Following our Explore stage, the obvious solution was to go digital. With all contractors and sub contractors having access to the internet, we devised a unique online setup guide. We re-created the environments using 3D cad and overlaid interactive setup instructions for the various scenarios. The online setup was fully accessible across all platforms and also helped the company towards their vision in reducing carbon footprint. Overall the simple but effective solution helped increase site compliance as well as enabled better, safer and quicker setup time. HG Construction CREATING A CULTURE OF SAFETY and language unique to HG’s internal workforce. HG Construction entrusted the creative team to produce a personalised approach to their H&S with the intention to raise awareness among HG employees and third party contractors. The campaign consisted of engaging awareness pieces and ongoing information updates, all based around the mantra ‘Safety by choice not by chance’. We set out to intentionally disrupt and draw attention to Safety by developing a bold, contemporary and ‘in your face’ tone of voice. The employee spectrum is broad but a generic theme throughout was their understanding of the modern world and connection to digital culture. The language therefore had to remain current and reflective in its presentation, removing the need for effort, which was achieved through simple headlines and bold use of typography. BY PUTTING THE INDIVIDUALS AT THE FOREFRONT OF OUR CAMPAIGNS, AND SUPPORTING WITH ENGAGING CREATIVE THAT RESONATED WITH THE AUDIENCES, WE WERE ABLE TO INCREASE BOTH AWARENESS AND ENGAGEMENT LEVELS – LEADING TO SAFER WORKING ENVIRONMENTS.