Contractors – do you have a strategy to ensure you will thrive and not just survive in 2021? The start of a new year and the hope that it will be better than the last. The construction industry may have fared better than many others, but we are not out of the woods yet, and there is a definite move within the £110+ Bn sector to engage better marketing and digital communication strategies as evidenced by our client support programmes over the past year and do things differently to raise profiles and improve operational standards of excellence. Contracting is perceived as a largely operational industry growing by organic new contract acquisition quite often on a price/cost basis. There are however a growing number of companies that are embracing marketing communication to embrace all that they have to offer and leapfrog more traditionally minded businesses without cutting margins or budgets. Within these campaigns digital campaigns and customer retention management systems are becoming the watchwords to better current and new customer interaction. Being customer centric and service focussed is an essential prerequisite to success in the era of younger agile CEOs pushing their businesses forward to become collaborative within what is ultimately a capital goods services business. Having a strategic vision coupled to a marketing communications plan will be essential in the year ahead, as telling both your existing customers the extent of your capabilities (customer value proposition) and what it means to them in terms of meeting their needs, and ensuring your people are able to what you promise is what will differentiate you from your competitors. So with this in mind, we’ve distilled down what we believe are the three key marketing communication planning essentials to enable you and your business to gain a competitive advantage in what will be a very lively market place in the next 12 months in the attached download. It of course goes almost without saying that we are on hand to support you with an unrivalled team of expertise and assets, and hope to hear from you in the year ahead. No matter your business size or type we can make a dynamic difference! DOWNLOAD IT HERE Good luck in the year ahead Philippe Gayton CEO and founder MedicineMan Marketing Communications