New Homes Marketing Planning For 2025? Top 10 points to achieve greater sales success. After a couple of turbulent years, the new homes buyer market is seeing some green shoots of recovery with many of our clients feeling more optimistic for the year ahead than they have for the past two years. The simple fact is that people need to move. First time buyers breaking the ‘generation rent’ cycle, young and growing families needing more space, and downsizers needing less space. Our experience gained working with some of the UK’s leading volume and independent house builders last year has highlighted the need to continue to develop and implement integrated media marketing programmes well-planned campaigns utilising good quality marketing material provided and presented by well-trained knowledgeable sales team. Digital only and lowest cost marketing and skimping on customer journey focussed elements reduces overall impact and effectiveness. We were engaged by several of our clients to review their customer journey processes, sales site impact and effectiveness evaluation (customer value proposition) and review specific development competitors to determine the most effective way to boost enquiries, drive site visits and boost sales. Our top ten key essentials to success Present the site in the most favourable way – retail is detail…checking daily that everything is ‘spot on’. First impressions are essential A well thought and considered customer value proposition for each site – “why this home on the is development is perfect for you” – building sentiments and favourable buy in. Sales team having clearly articulating the specific development story using Feature and Benefit cues. Not just showing buyers around by actively playing a role in the decision process! Decent quality brochures – too many are lowest common denominator floor plan print outs using CGIs and garbled dull copy showing little care. Using cost as the downward driver Lack of good quality web images and supporting copy to pinpoint the real virtues and appeal of the homes and the development Variable sales team quality – are yours good listeners, do they use what they are hearing to apply it to the homes being viewed Integrated campaigns that are more than just digital – supporting campaigns and events with breadth and depth impact Understanding the competition and rating their +/- challenges to beat them to the sale Market segmentation – creating buyer profiles and matching them to available units Minimal positive local area research and storytelling to build a bigger picture and reasons to buy Contact us now to find out how we can support you with either specific marketing and creative elements within the new homes buying journey, difficult slow selling developments, ongoing marketing campaign planning activity The new homes market is showing promising signs of recovery, with many of our clients feeling increasingly optimistic about the year ahead. Now is the perfect moment to accelerate your sales strategy. Drawing from our work with the UK’s leading developers and independent house builders, 2024 has underscored the critical importance of integrated media marketing, well-planned campaigns, high-quality marketing materials, and a knowledgeable sales team. Our recent work demonstrates the power of these strategies. We’ve helped two premium developments – one from an independent developer and another from a national home builder to achieve outstanding results.