Construction – It’s Finally Going Digital Have you got a strategy to ensure you don’t get left behind in the digital revolution? THE DIGITAL ENVIRONMENT IS ALWAYS GROWING We all know that the world is becoming a more digital place, with more than half of the entire population now having access to the Internet for the first time in history. While the market leaders have taken this in their stride, a large proportion of the traditionally conservative construction industry hasn’t been quite as successful in embracing the digital age. With the industry expected to see a growth in output for 2019 and 2020 (Leading-Edge, 2018), now is the time to commit to a smart digital strategy for the years ahead. MAKE YOURSELF STAND OUT There are more and more companies fighting for space in the construction industry, with the Office for National Statistics now reporting a total of 296,000 construction contractors out there. The content you show the world, and the way you show it, matters more than ever. It can be a key differentiator for your business, particularly when the younger generations now entering management are heavily impacted by the creative use of graphics and video. THE NEED FOR CREATIVITY It is essential that you maximise the number of touchpoints you have with your customers, and each one should be thoughtful enough to really engage with your audience. If you have a niche or a unique proposition, you should be able to communicate that with your potential customers effectively, and our recent research has highlighted the need for real creativity in the way your offering is packaged. HOW CAN WE HELP? Here at Medicine Man we are uniquely placed to provide construction companies with digital services, having worked within the industry for more than 15 years. We have committed time and research to understanding the needs of our clients, so whether you need social media management (or even starting), videos, an innovative website, or interactive media, we can make sure you’re communicating in the most effective ways.